Making the Forbes 30 under 30 list was surreal
Capitalising on their strong social media presence, with over 1.6 million Instagram followers alone, Yiota and Thessy Kouzoukas grew their fashion blog into an online store, which has now transformed into their own fashion label – Sabo Skirt.
Having launched a fashion blog as the foundation of their business venture whilst attending Griffith Business School, the young entrepreneurs invested just $10k each in savings to start the business.
“We started off with a very detailed business plan, very similar to those that we completed throughout our business degree,” says Yiota.
Taking photos of each other and posting their outfits to their blog, Yiota and Thessy found themselves constantly asked about where they purchased their clothes.
“We saw a great business opportunity to create an online store where our followers could purchase our outfits directly, so we planned, researched and prepared for a year before we launched.”
The Sabo Skirt brand has resulted in two runway shows at New York Fashion Week, gaining them international acclaim from celebrities like Bella and Gigi Hadid, Ariana Grande and Kylie Jenner.
Just six years after they began, the girls who bonded over their love of shopping were placed on the Forbes 30 Under 30 list, earning themselves international retail and e-commerce recognition.
After successful endeavours in everyday wear with Sabo Skirt, Yiota and Thessy have expanded their collections to include formal wear and higher-end fashion pieces, with Sabo Luxe and Sabo Formal.
Using their unique digital business strategy, the sisters-in-law are looking to further expand internationally and continue to grow their product range offerings.